Read all about the latest edition of BLS
In today’s fast-paced world, consumers have more choices than ever before when it comes to purchasing cosmetics. From online shopping to in-store experiences, the options are limitless. With this increased variety comes a new challenge for cosmetics brands: creating a seamless omnichannel experience for their customers. An omnichannel approach involves providing a consistent and cohesive […]
Diversity in cosmetics is a hot topic in the beauty industry, with a growing focus on including a range of skin tones and unique beauty standards in product offerings. Brands are recognizing the importance of catering to a diverse customer base and offering products that cater to a wide range of skin tones and ethnicities. […]
Artificial Intelligence (AI) is a rapidly growing field that is changing the way we live and work. In the cosmetics industry, AI is being used in a variety of ways to improve product development, marketing, and customer engagement. One of the most significant ways that AI is being used in the cosmetics industry is in […]
The cosmetics industry is constantly evolving, and one of the biggest changes in recent years has been the rise of Gen Z as a major consumer demographic. Born between 1997 and 2012, Gen Z is the first generation to have grown up entirely in the digital age, and this has had a significant impact on […]
