Where Beauty
Leaders
Shape the Future.

Welcome coffee

Welcome speech

Beauty Confessions — The Beauty Signal Wall

Everyone receives a note card to anonymously share one belief, trend or practice in beauty that they think is overrated or simply wrong. The insights are displayed on the Beauty Signal Wall for discussion throughout the Summit.

When the Founder Becomes the Brand

Keynote

What happens when the person becomes inseparable from the product?

Women at the Top

Keynote

The decisions nobody prepares you for when you are suddenly responsible for the whole business.

Morning coffee & pastries

Scaling Without Becoming Boring — One Brand. 60 Markets. No Universal Playbook.

Monika Ostaszewska, Head of Global Strategic Business Development, Bielenda, Poland

The Future of Physical Retail — and Your Place in It

Keynote

What will retailers expect from beauty brands in 2027?

Who Owns the Customer Now? Brand, Retailer, Creator — or the Algorithm?

Panel

Beauty brands no longer control the entire path to purchase. Discovery may begin with a creator, move through TikTok or ChatGPT and end with a retailer or marketplace.

Lunch

The €1 Billion Bet

Networking

Each table gets an imaginary €1 billion to invest across five future beauty categories. They have five minutes to allocate the money, agree on their biggest bet and defend where they think beauty growth will come from.

Skincare Is Moving Below the Neck

Keynote

Is body care the next growth engine — or just another overcrowded category?

Too Much Beauty

Panel

Are we innovating — or just producing more stuff? A candid discussion about SKU discipline, hero products and knowing when not to launch.

The €20 Serum Problem

Keynote

When a €20 serum promises the same actives, claims and results as a €120 one, what exactly is the customer paying the extra €100 for?

Afternoon coffee & pastries

Will ChatGPT Recommend Your Brand?

Keynote

Search is changing. Consumers are increasingly asking AI what to buy rather than scrolling through pages of results. What determines which beauty brands get recommended — and what can brands actually do about it?

The Second Hero Product

Keynote

Your bestseller got you here. What gets you to the next €20 million?

Beauty Has a Margin Problem

Keynote

Retailer margin. Distributor margin. Creator fees. Paid media. Promotions. What is left for the brand — and which growth is worth saying no to?

Closing remarks

Welcome coffee

Welcome speech

The Beauty Boardroom

Networking

Each table gets one real business problem: entering a new market, winning a retailer, fixing margin, launching the next hero SKU or deciding where to invest. Ten minutes. No presentations. Just people around the table saying what they would actually do.

The Clinicalisation of Beauty

Keynote

How much proof is enough — and when does more science actually translate into more sales?

When Skincare Becomes Healthcare

Keynote

Where does cosmetic end and therapeutic begin — and what happens to the brand when that line starts to disappear?

Morning coffee and pastries

The Retailer Is Becoming the Brand

Keynote

Retailers have the customer, the data and increasingly their own products. What happens when your biggest route to market also becomes your competitor?

Can You Still Build a Breakout Beauty Brand in 90 Days?

Keynote

What does fast growth actually require when attention is fragmented, acquisition is expensive and everyone is launching at once?

From Backlash to Breakthrough

Panel

How to handle criticism, navigate controversy and turn challenging moments into stronger, more trusted brands.

Lunch

Three People You Haven’t Met Yet

Networking

One last chance to widen the circle. Find three people you haven’t spoken to during the Summit and spend five minutes with each — no pitches, just conversation.

From Home Market to Europe

Keynote

Your home market gave you product-market fit. It does not give you a European playbook. What changes in pricing, distribution, positioning, team and marketing when one country becomes ten?

What Is Your Brand Actually Worth?

Keynote

Revenue gets attention, but buyers look much deeper: margin, repeat purchase, hero-product dependency, channel mix, international potential and founder dependency.

The GLP-1 Beauty Consumer

Keynote

Millions of consumers are losing weight differently and faster than before. What does that change for skin, body, hair and wellness — and which beauty needs are emerging?

One Thing Changes

Networking

Before we leave Chantilly, one final question: what is one idea, decision or assumption from the past two days that will change what you do next?

Closing remarks

How to Get a Retail Buyer to Say Yes

Workshop

What makes a buyer take a second look — and what gets a brand rejected? Bring the thinking behind your pitch and work through what retailers actually need to see: proposition, numbers, proof, pricing, margin and sell-through.

The International Expansion Lab

Workshop

Choose your next three markets using a real decision framework: market potential, retailer fit, distributor vs direct, required investment and margin.

The Claims Lab

Workshop

Bring a real product claim. How far can you go with “clinically proven”, “natural”, “clean”, efficacy and sensitive-skin language — and what evidence do you need to defend it?

Château Conversations

Walk & Talk

We leave the conference room behind for an informal walk through the Château de Chantilly surroundings. No slides, no microphones — just small-group conversations, fresh air and a chance to continue the day’s discussions differently.